In the 10 minutes below you get a fun peek into the design process with Aaron Draplin. I can watch videos like these all day because you can see the excitement and passion creators have for their craft and process.
You know we all can look at the same object, but we will all perceive it in a very unique way. It means something different to each of us. Part of the job of a designer is to try to understand what happens between physically seeing something and interpreting it.
Ive is still on the cutting edge with his ideas of industrial design, even a century in to mass production.
If the 21st century is to be the age of information can we apply the same logic to the crafting of ideas?