Analog Time

The calligraphers’ tales point to reasons for this lettering renaissance, beyond its suitability for Instagram’s square, aesthetically pleasing frame. The first is flexibility. Designers want to keep their hand in the game physically, learning from the old letterforms that remain the base for new fonts, logos, and applications that take the scrolls off the page and into the environment. “It’s nice to slow down, take a deep breath, and go back to doing things in analog mode, be it drawing, knitting, sewing, or calligraphy—something that has been done by our parents, our grandparents, and many generations before that,” Yoshida said. “And we know that it won’t be outdated or expire in a year because our gadget du jour couldn’t keep up.”

Via The New Yorker

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